Every eighth person in the world do not have access to clean drinking water. 

Washing is the final step of the jeans manufacturing process. This process washes out the indigo, making the jeans appear modern and comfortable to wear. An average washing cycle requires no less than 30 l of water.

Surveys show that 20% of the jeans produced worldwide will never reach the legs of a consumer. There are several reasons for this. For example that the design is not to the liking of the consumers or that a specific size is not available to a given customer. Every year, about 2000 mio. pairs of jeans are produced worldwide which corresponds to 400 mio. pairs of jeans never finding a wearer.

Globally, this means that 12 bn. l of water are wasted every year which corresponds to the drinking water needs of 12 mio. people.

You demand, and MY STAR DENIM manufactures and delivers a unique pair of jeans with a perfect fit within 10 to 20 days. Consequently, we do not have any inventories filled with excess or faulty manufacture that will never find an owner. 

When you buy your jeans from MY STAR DENIM, you ensure that at least 6 l of drinking water are not unnecessarily wasted.
MY STAR DENIM A/S | Lilleåvej 35, Råsted | 7500 Holstebro | Tel. +45 4026 6310 | CVR: 32447392